Services Provided by Zelinger Associates

Any IT company seeking a successful entry into the federal marketplace-- from startups showcasing a new solution to veteran providers looking to enhance their market penetration and sales resources--will benefit from Zelinger Associates' consulting and business development expertise. Following are some of the services we provide:






Channel/Partner Management

Broker ideal reseller/integrator relationships that maximize delivery, performance and profit.

Zelinger Associates' channel and partner management expertise establishes relationships with leading technology resellers (like GTSI Corp., CDWG, Intelligent Decisions, Apptis, iGov, etc.) and integrators (Northrop Grumman, Lockheed Martin, etc.); and more importantly, we continue to cultivate these relationships, enriching the mutual performance of our clients and our partners alike.


Business Development

IT innovators navigate government waters, allowing them to refine their solutions and tap new, more lucrative markets.

Zelinger Associates guides technology clients to the correct government contacts and contracts, and helps them hone the advantages of their solutions so they target optimum business opportunities. The result is the right technology presented to the correct audience at the appropriate time.


Sales Generation

Secure new revenue sources by properly positioning client solutions to the most appropriate government audiences.

Success in government IT has two fundamental requirements: outstanding price performing technology and the savvy to deliver those innovations to the right audience. Zelinger Associates’ 150+ years of cumulative experience with the federal market, reinforced by time-tested relationships with key government and industry decision-makers, means we can identify and pursue business opportunities on your behalf, getting results that satisfy both emerging and well established technology companies. Strategies that may be successful in the commercial market may not always translate well into the government sector. Zelinger Associates is here to help clients develop the most successful sales approaches.


Contract Strategies & Management

Develop and solidify relationships between IT vendors and government clients to ensure optimal longevity and profitability.

The timeless sales adage, “the best customer is a repeat customer,” holds especially true throughout the government marketplace. Zelinger Associates does more than merely tee-up new business contacts or present one-time sales solutions that isolate lone opportunities. As programs take shape, and relationships flourish, Zelinger Associates' consultants, client managers and business development managers are in place, working to establish lucrative, long-term connections that follow-through on initial successes. We’ll provide vital explanations and guidance to help you navigate through the different kinds of contracts (GWACs, IDIQs, BPAs, BOAs, Task Orders); special government regulations and certifications (FARS, FIPS/NIST, FOIAs, HIPPA, Common Criteria); partnership strategies (SBA, 8a, SDB, etc.), and more. We’ll show you how to turn the government acronym quagmire into revenue dollars. We want our clients to provide government with the answers to current challenges, and we want them to be first in line when government is seeking solutions in the future.


Marketing Services

Craft effective client identities and messages that boost awareness and credibility to the right audience with the right media.

Any innovation or service is meaningless if its problem-solving power goes unknown. We have a record of creating memorable, resilient identities for our clients and the solutions they provide. Zelinger Associates will provide recommendations on the most effective government tradeshows, trade publications, direct mail approaches, and other marketing venues to deliver the right message to the right customer(s). Our objective goes beyond simply building a brand; instead, we work to establish a connection between need and the perfect answer, delivered by our clients.


Market & Business Plan Development

Closely work with emerging clients who require guidance to formulate and execute the right development and awareness strategies to deliver their solutions.

Often a technology company to look beyond the horizon of its technological prowess can be daunting. Though many companies have put an incalculable amount of effort into research, they are often moving through unfamiliar territory when it comes to building their identities and broadcasting them to the government audience. Zelinger Associates mentors clients so that they understand the essentials of government marketing and business development. Our expertise guides the process, letting clients preserve their focus on innovation while we concentrate on building business.


Government Market Research

Research trends in government IT to enable technology clients to help meet demands and tailor their solutions to current requirements.

Using the most highly recognized database resources available in our marketplace, Zelinger Associates regularly researches new programs and analyzes trends in order to assist our clients to target new opportunities and develop the appropriate sales strategies.


Boardroom Consulting & Federal Sales Advisement Services

On-site expertise designed to brief executives about the government marketplace and go-to-market strategies, ultimately helping a sales force focus its resources to meet unique government opportunities and ensure success.

Consider Zelinger Associates the key to sales-force enhancement. We help equip a company’s sales professionals with the vocabulary, understanding and insight they need to meet the demands of the government marketplace. Communicating with clarity and expressing a solution’s advantages empowers a sales force to stand apart from their competitors. Moving from the field into the boardroom, Zelinger Associates knows how to communicate the incredible potential of the government marketplace to a company’s executives, briefing them on the potential and pitfalls of what for many executives may be a completely new source of profit.

  



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